Paintroom.fr — G&O Studio Case Study

Overview

A quiet, material-first site for Paris renovation.

Paintroom needed more than a brochure site — they needed a lead machine. We built a conversion-focused platform with a bilingual AI concierge that qualifies renovation leads in under 60 seconds, 24/7, without a single phone call.

The challenge was dual: position Paintroom as a premium renovation atelier while making the lead qualification completely frictionless. The AI concierge speaks French and English, understands renovation scopes, and routes serious prospects directly to the team's inbox.

SEO was baked in from day one — 1 000+ indexed pages targeting Paris, Lyon, Marseille and surrounding areas, with structured pricing calculators that rank for high-intent queries.

Timeline · 6 weeks

Week 1

Discovery & architecture. Brand audit, competitor analysis, information architecture, content map. Tech stack decision: Next.js static export for maximum SEO performance.

Week 2–3

Design & core build. Dark editorial aesthetic, pricing calculator engine, 50+ city landing pages generated programmatically. Mobile-first, sub-2s LCP.

Week 4

AI concierge integration. Claude API fine-tuned on renovation vocabulary, bilingual (FR/EN), connected to CRM via webhook. Tested on 200+ real queries.

Week 5

SEO & content. FAQ schema, LocalBusiness structured data, internal linking clusters. 334 clicks / 63 571 impressions in first 28 days post-launch.

Week 6

Launch & handoff. Deployment on Hostinger, analytics, Google Search Console setup. Full documentation delivered. Retainer ongoing.

Technology